The name “Wabash” is an English spelling of the French name for the river, “Ouabache”. French traders named the river after the Miami-Illinois word for the river, waapaahšiiki, meaning “it shines white”, “pure white” or “water over white stones”.
INGUARD is proud to produce and power White Rock Recreation due to our passion for social entrepreneurship, environmentalism and community health, especially since the groundwork was laid at Innovate @ INGUARD by Wabash City Schools.
So why buy an ice cream shop? It’s simple: who doesn’t love ice cream? We wholeheartedly believe it is important to be reasonable about one’s health. We saw an opportunity to use this ice cream shop to promote activity through paddling, access to trails, our City’s fitness court, local health foods, and most importantly bring awareness and access to the Wabash River all while promoting our community, environmentalism, and the work of the Wabash River Defenders through entrepreneurism.
It is through my passion for Wabash, the home of the Wabash River, the longest free flowing river east of the Mississippi, Indiana’s state border and a gateway to the world through New Orleans from Wabash (which I have done — 26 days!) that we are proud to present White Rock Recreation. We do this out of the deep appreciation we have for our clients, community, partners, and colleagues in INGUARD’s 150th year, Earth Day’s 50th anniversary, my 40th birthday.
With 
,
Parker Beauchamp
